The amazing impact home staging has on the market can be seen in the most recent 2017 statistics compiled by the National Association of Realtors (NAR):
- Close to 60% of seller’s agents are showing an increased value of anywhere from 1-20% when a home is professionally staged.
- A whopping 40% of potential buyers said they were “more willing to walk through a staged home they saw online.” [versus vacant and/or unstaged]
- Finally, INhance IT’s own personal statistic, having a majority of our staged properties sell 82% faster than unstaged!
These stats speak volumes, but what they don’t show is the downside of staging, which can destroy your chances of selling.
8 Staging Shockers That Stop Your Home from Selling
- Excessive Artificials
We’ve all seen the quick flashes of a fully staged makeover on our favorite TV shows, and maybe you’ve caught on that the beautiful citrus fruits displayed on the counter are fake, or the pristine palm plants seem a bit too perfect. This makes for a great “reveal” on TV, but when people are viewing your home, too many artificial aspects make the space feel uninhabitable which is the exact opposite of what staging should do.
- Dusty Greenery
While we’re on the topic of artificial, did you know one of the #1 dust collectors in your home is the greenery? This is because it rarely (if ever) gets moved or touched, and it’s very difficult to thoroughly clean. If you are keeping greenery in your home, make sure it’s free of dust.
- Furniture Size & Scale
This is a huge issue in staging, many people assume to make a room feel more spacious, they should empty it out, and replace their furniture with smaller pieces, can we please file this under “home staging myths”? It’s simply not true, and making this mistake can actually give the illusion of a hobbit house. Furniture must be the appropriate size, shape, and layout to showcase the entire space in all its glory.
- Family antiques, heirlooms, and Anything Oak
We hate to be the bearer of bad news, but furniture from past centuries doesn’t typically appeal to today’s real estate market. Antiques and Heirlooms are both personal and special, but the keyword there is “personal”, and that’s not what “staging to sell” should be. Oak is another feature that dates a home and puts brakes on offers, unfortunately oak isn’t one of those styles that has come back around to being “trendy” again.
- Heavy Formal Window Treatments
This was a big selling feature many years back, so it’s no wonder this mistake is happening today. There are several reasons staging with heavy formal window treatments can backfire. First, with custom treatments the patterns and detailing are usually fit to the taste of the current homeowner, and curtain patterns and styles change rapidly, so what’s contemporary one year can be out of date the next. Secondly, it’s important to remember windows are a key contributing factor to your homes appeal. Windows should always be sparkling clean, open for sunlight and any window treatments should create the illusion of more openness or be left at a minimal. Next time you walk through a builder’s model home, notice that most windows are left untouched, so the lighting can remain at its peak.
- One Décor Design Throughout
There’s a fine line between coherence and “copy & paste”. A seller wants coherence, it brings the entire look and feel of the house together. “Copy & Paste” staging is when someone styles one room, then copies it for every other space in the home. Yes, this mistake can even be made by keeping things “too neutral.” Every room should have its own look and feel to show what’s possible. Many of our staged homes have adorable and playful kids rooms, these stand out as a designated space for children, but they don’t go against the grain of the home and they never have the same patterns as the master suite.
- Over Accessorized Tables
This is a common mistake, because tables are the perfect place to setup decorative elements, the issue only occurs when there’s too much of a good thing. Since tables are surfaces they quickly catch the eye, so over accessorizing just gives the impression of clutter. We love to put together trays, this keeps all the elements confined to a clean space while still having every bit of an awe factor. Click here to get our tips and tricks for styling the perfect tray.
- The DIY or Friendly Favor
One way to avoid errors 1-7 are to make sure you’ve hired a professional staging company with a proven and credible track record. At INhance IT! we are continually on top of the forecast both in the housing market and design trends, this isn’t by chance, this is our profession and expertise. We hear horror stories of people spending so much time and money trying do-it-yourself staging tutorials or letting a friend who they thought had a great sense of style stage their home.