“I don’t really like the color of that sofa!” So, you don’t like the color cream? Yes, believe it or not, I have had someone complain about a sofa being cream instead of FLORAL like the one she had in the house. It’s important to remember to keep your large furniture neutral (cream, white, tan or gray) and bring in color with the artwork, pillows and accessories.
Neutral colors are also one of the hottest trends in 2017 and the best colors to use for staging! Having a neutral pallet as a base allows us to utilize our furniture in many different ways. We choose furniture based on the preferences of the buyer demographic that will be looking at a property. The same sofa can look completely different depending on the size of the room it is in, pillows placed on it, throw blanket, lamps that are beside it and the artwork that is hung above it.
Furniture enhances the focal point, accessories enhance the furniture and lighting enhances the room. The age of sellers is typically 57+ and buyers today are around 32. That’s a huge difference in the demographic and design department. 75% of homeowners think their décor is current and on-trend. Most of today’s buyers want a clean, calm and up-to-date place to call home. They don’t want to walk into a property and feel like they are at Grandmas house for dinner. 63% of buyers are willing to pay more money for a home that is move in ready. Professionally staged properties stand out in a prospective buyer’s mind, they view staged listings as “well maintained” and are more likely to make higher offers. Don’t underestimate the power of a professional home stager!